![]() Every minute you invest in researching online saves you 10 minutes of building your startup blindly, only to find out out that customers are flocking to a different solution to the problem you’re solving.ĭon’t limit your research to “Is there another company doing the exact same thing?” There may not be. Conduct Basic Researchīefore you lift a finger or talk to anyone about your idea, research the hell out of it online. The solution can change over time as you get more familiar with the problem, but spending some serious time articulating the core problem will help guide your efforts around everything from marketing to product development - at every step of the way. All of these concerns should form the basis of what your solution will ultimately become. People are now using mobile devices, as opposed to their TVs, to consume content, so multi-form factor output is important. Broadcast television severely limits your choices of what you can watch. But it’s much more important to articulate the problem than the solution right now.įor example, the solution might be that Netflix delivers movies on any device for $15 per month.īut the problem is far more important: Cable is too expensive. We all get enamored with brilliant solutions: “Wouldn’t it be great if…” is the mantra of every new startup. So what does that actually look like? Here are 10 steps to launching a startup, from someone who’s been there (a few times).ġ. And we do everything we can to protect our time so it’s spent in the most efficient way possible. We know that time is both our friend and our greatest enemy. Simply put - we emphasize spending as little time as possible on chasing ideas that may not work. There’s a real art form in the planning, and those who have launched a lot of startups - as we have - approach launching a new idea very differently from someone who’s just taking on their first startup. Long before that happens, it’s about planning to launch. ![]() Starting a startup isn’t just about opening your doors or launching your website.
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